When it comes to modern marketing, it’s out with the old, in with the new. And understanding how these new modes can be used to effectively communicate to certain demographics is a challenge for business leaders.

Social media marketing can make promotion far more targeted, and effectively avoid scattered, wasteful approaches to advertising. This is because of its ability to target a particular marketing message at a specific group of people. The course aims to introduce you to effective social media marketing, examine some different techniques you can use for promotion and measurement and unlock the secrets of social media marketing.

Take this course to get the bigger picture and see the power of what social media can do.