Managing Your Brand for Consumer Engagement

Content Marketing Dynamics (BLUcon)


Description
Did you know? Content marketing has proven to be a highly effective marketing strategy for centuries. The digital age has made it far more relevant and opened up a realm of opportunities for marketers to develop exciting custom content to engage their customers across online channels.

Content marketing is a great tool to generate brand awareness, build brand curiosity, drive sales and nurture customer loyalty. In this short course, we will look at these functions in detail and how to build a successful content marketing strategy.
Content
  • Content Marketing Dynamics
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever