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In recent years, advancements in technology have profoundly impacted society, business landscape and marketing. Connective technologies have changed the way marketers compete against each other, communicate with consumers, position their brands and convey their marketing message.
Traditional TV and print media are losing ground as digital media is disrupting existing market structures. Emerging technologies are game changers that enable businesses to learn more about their audiences, personalise products and brands, and optimise marketing strategies. Digital technologies are the key to an untapped source of consumer data and engagement – opportunity businesses simply can’t afford to pass by.
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