Business and Technology

Content Marketing


Description

Content marketing has proven to be a highly effective marketing strategy for centuries. It has become even more relevant in the digital age as consumers spend a large part of their time online engaging in custom content and there are a large number of channels and media for marketers to engage them in.
Content marketing is a great tool to generate brand awareness, build brand curiosity, drive sales and nurture customer loyalty. In this short course, we will look at these functions in detail and how to build a successful content marketing strategy.

Course Objectives
Define content marketing and explain its strategic importance to marketing in the digital era.
Describe the key steps required to develop a successful content marketing strategy.

Content
  • Content Marketing
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever